You’re a founder building a startup? There is one thing you shouldn’t take for granted. A solid marketing campaign particularly for your launch. This would involve using the right Marketing tactics: 1. Twitter (Social Media) One major reason twitter is your go-to space for your product launch is that most…

I'm sure you’ve heard the quote “fake it, till you make it” from a motivational speaker or perhaps a good movie but what does it actually mean? let me warn you, i'm going to say some things that challenge your usual way of reasoning but pay attention, if you understand…

The past few weeks have been quite crazy, not just for me but for the whole Nigeria, We got tired of police brutality in our country so we decided to carry out our protests to the streets and online with the hashtag #endsars particularly on twitter, it gained so much…

Do you have a running business or startup? Do you have an existing customer base? If your answer to these two questions are YES then what im about to tell you today is what has helped businesses turn their customers into a community. It might be something you already know…

There are certain rules to follow while creating compelling copy for your Ad and in this article you are going to find out why your business rivals have got more conversions than you’ve got. There are two rules that are used for several marketing campaigns for brands and thank God…

Football is such a beautiful game. Twenty two players on the field with the fans cheering or booing(and this happens often for the weaker teams most of the time) from the stands. The players running around the field to make things happen. The goalkeepers keeping the ball out from their…

The pandemic happened and inevitably most people couldn't go to work to earn a living, some others lost their jobs because they were deemed surplus to requirements in their organisations. This led to a global depression. Workers were forced to work remotely and those who were suspended or laid off…

I am sure before the lockdown you liked to go to the movies with your friends and family. …

What is your definition of Success? Four years ago,I was on a bus in Lagos, Nigeria on my way to see my friend in a popular place called Computer Village. While I was waiting for the bus to get filled up,one of the bus drivers in his late 40s started…