Tobou Egbekun
1 min readDec 8, 2021

INFLUENCER MARKETING IS KING

In the past month, I've witnessed the power of Influencer Marketing on Social Media and I've learned about how it works.

It's not just about picking any kind of Influencer for your product but identifying the right persona that suits your brand.

Influencer Marketing will guarantee you more customers but there could be a downside to it.

You see, Influencer marketing isn't cheap especially for startups that are just starting out and you would be forced to spend even more If you don't have answers to these questions👇🏽

👉🏾Does your startup have core values that would keep your customers loyal to you?

👉🏾Does your startup have a proper customer retention process and excellent customer service to keep your customers coming back?

👉🏾Have you been able to create a community for these customers?

👉🏾Have you been able to create diversified offers that keeps them coming for more?

If you've not answered these questions, you would keep searching for the next best influencer and you would keep losing money.

You don't want that, do you?

Tobou Egbekun

I talk about Marketing, E-commerce and Personal Development.